Reaching the right audience, at the right place, at the right time now goes far beyond just a media schedule. Our Attention Ecosystem Framework aims to pinpoint the optimal opportunity for contact, and places your audience, social, content, platform and device as the core of our approach.
Not only are we aiming for the ‘head’, we seek to aim for the ‘heart’ of our audience. An in-depth understanding of their beliefs, motivators, desires, interests and passions, and using those insights to trigger an emotional response and specific behaviour to drive results.
- Sponsored and native content
- Influencer mapping
- Influencer strategy and engagement
- Communications and media strategy
- Media partnerships
- Engagement activities
- Launch and growth focused activations
- Promotional activations