Content strategy and content marketing
We focus on data-driven storytelling that drives brand growth and delivers business objectives, regardless of the creative or channel type.
We believe in strategy first. Developing a content strategy will provide a research based framework for your content marketing program. It will allow you to understand your audience, which channels they are in and what stories you should be telling to grow your business.
Attention must provide the right return, for both the brand and our audience. Content must work beyond purely capturing attention and driving engagement.
Our Content Effectiveness Framework ensures that all activity is carefully crafted for optimum organisational performance by analytical insight, customer journey analysis and alignment with other activity streams, tracking and SEO. All data points are seamlessly integrated into a robust measurement framework for real-time optimisation.
- Content strategy
- Content marketing
- Content audit
- Thought Leadership Content
- Content Production
- Content ‘Brand Health’ scoring
- Customer lifecycle and attention planning
- Organisational and brand alignment workshops
- Real-time and mobile newsroom
- Influencer co-creation
- Content testing and optimisation
- Cognitive response analysis
- Experiential communications
- Emerging channels and best practice workshops